Monday, 21 March 2011


A few years back I was asked to take a look at reinterpreting the Michelin Man, Bibendum. One of the aspects of the brief was to imagine Bib as if he was being designed for the first time today.

The reason the Michelin Man looks the way he does is that back in 1898, bicycle tyres
were white. My reasoning was that if you were designing a character out of tyres today,
he might look more like this..

You can check out Tristan Eaton's 80's Hip Hop version of Bibendum here.

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